How do we work?

“One of the most talented directors I know… She understands how to make real people open up and tell a compelling customer story that translates into a positive ROI.”
DEVON DOUGHERTY | MARKETING DIRECTOR | ACTIVSTYLE

VIDEO

The ultimate marketing tool.

Imagine if every time you were in a position to meet with a prospective client you could invite your most credible, most enthusiastic former clients to show up and speak on your behalf. That’s the incomparable power of video. It’s as essential as a website.

Creating irresistible video content is how we got our start. Unlike most marketers, video is typically at the center of our engagement with clients. Regardless of its purpose or where we place it, video is king. No other marketing tool outperforms a well-crafted video.

Why is that? A number of reasons…

  • 88% of companies that market with it are satisfied with the ROI
  • 93% of companies using video on social media say they’ve gotten a new customer as a result
  • Websites with video are 53x more likely to rank on the first page of Google search results
  • Companies that market with video get 66% more qualified leads each year
  • 4x more consumers would rather watch than read
  • Video raises your SEO, conversion rate, and the time visitors spend on your site
  • You get more for less: 1 minute of video = 1.8 million words (Forrester Research)
A marketing package where the discovery of the brand and messaging occurs on video on the day of the shoot. The stories and visuals we capture reveal the brand, and populate every marketing tool thereafter with flawless consistency. It’s the ultimate marketing tool and the best marketing value.
PODCAST…

Scott Becker of the Becker Group interviews Melissa Costello on Storytelling, Marketing and Authenticity

Choose one of our video clients below, read their CASE STORY, and learn about their experience working with us.

FOR-PROFIT
NONPROFIT
FOR PROFIT + NON PROFIT
DIRECTION / INTERVIEW ONLY

Want a video that makes an unforgettable impact?

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“Anyone who doesn’t have video on their website – and the very best video they can afford – is losing business every day, they just don’t know it. Potential clients are often sold from watching our video.”

MARK DeBOFSKY | SHAREHOLDER |
DeBOFSKY SHERMAN CASCIARI REYNOLDS
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CASE STORY Two clients, two videos, one shoot day.
WOMEN’S DIVORCE & FAMILY LAW GROUP + NAMI ILLINOIS

“She gets interviews that are backed up with real emotion, uncoachable emotion. You can’t fake that.”
Joshua Haid, partner at Women’s Divorce & Family Law Group, knew his firm needed a video to maintain its edge online and demonstrate its powerful form of advocacy to potential clients. And as a member of the board, he knew that NAMI Illinois also needed a video to illustrate its own form of advocacy. Where to find a company equally skilled at emotionally communicating the work of a for-profit as well as a nonprofit? That could shoot both videos in one day?

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“So many people in the business world want to make you feel good, Melissa wants to make you better.”

DORY A. RODRIGUEZ | CFP, WEALTH ADVISOR HIGHPOINT PLANNING PARTNERS

BRANDING & MESSAGING

Don’t start marketing without it.

Whether we’re starting from scratch or updating an existing brand, this essential step is where we discover your company’s unique voice and most impactful differentiators through primary and secondary research, and strategic messaging. By interviewing leadership and, when possible, your clients, we pinpoint key messaging that will be a connecting theme in every marketing campaign that follows – on your website, in your video, in blogs and podcasts, social media and digital ads.

CASE STORY A site of one’s own.
LANG FINANCIAL GROUP

“The end product was so much more than I ever could have imagined.”
Stacy Kahan, Owner and President of Lang Financial Group, wanted a complete overhaul of her brand and website, but she wasn’t sure where to find someone who could come up with an approach that was as smart and contemporary and creative as the business she had built.

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Want to find your voice and your genius?

LET’S TALK

“We could see the ROI almost immediately. One prospective client commented, ‘Now I understand how different your company is!’ There’s no substitute for communicating what you do with emotion. It brought our website to life.”

BETH KRASZEWSKI | PRESIDENT | PURPOSEFUL WEALTH ADVISORS
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WEBSITE

More essential than ever.

A client recently summed up the value of choosing us to produce their website: ‘We finally have a website that’s as sophisticated as our business.’ Shouldn’t everyone? We create content either as an a la carte refresh – writing, design, and/or photography – or we build the entire site from scratch.

CASE STORY Distinguishing your firm from all the others.
GOODMAN LAW GROUP | CHICAGO

“A new client told us that what was said on our website made him comfortable to work with us. That’s why you hire Melissa’s team.”
David Goodman, Founder of Goodman Law Group | Chicago, spent most of his career working as a commercial litigator for a handful of law firms, and from time to time he’d dream about opening his own. In 2019, the time was right and by coincidence he found himself in a meeting with Melissa Costello. “I listened to Melissa talking about branding and capturing who you are and why you do what you do. She said, ‘You need to let people really know you, and talking to clients who have worked with you is the fastest way to do that.’ It just made sense.”

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Why settle for a generic website when you’re not a generic company?

FREE CONSULT HERE

“What you consistently get is an authentic product built on a foundation of interviews that are backed up with real emotion, uncoachable emotion. You can’t fake that. It’s brilliant.”

JOSHUA HAID | PARTNER | WOMEN’S DIVORCE & FAMILY LAW GROUP
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INTEGRATED MARKETING PACKAGES

Greatest impact, greatest ROI.

Whenever we can apply the strategy we define in our branding and messaging phase to multiple channels simultaneously, our clients are rewarded with consistent branding, amortized costs, multiple touchpoints, and best of all, greater impact faster. Classic video-centric marketing is when the images and content we gather on the shoot populate every other campaign for a perfectly consistent brand voice.

CASE STORY Getting results is worth every penny.
AMATA LAW OFFICE SUITES

“Everyone should have this kind of video.”
Just a handful of days after shooting a testimonial video with the MC team for his company Amata Law Office Suites, CEO and Founder Ron Bockstahler called Melissa Costello and asked if there was any way he could get the video early. He knew he wanted it on the company website, but after reading the script Melissa wrote from interviews with his clients, Bockstahler had a feeling it could make a difference in an important upcoming pitch meeting.

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Wish your marketing efforts were worth every penny?

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“It’s truly like having a business partner. Every single new client we’ve gotten in the door has made reference to our video and how impressed they were.”

KURT CARLSON | MANAGING MEMBER | CARLSON DASH
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