Stacy Kahan, Owner and President of Lang Financial Group, wanted a complete overhaul of her brand and website, but she wasn’t sure where to find someone who could come up with an approach that was as smart and contemporary and creative as the business she had built.
“After speaking with Melissa, I had a feeling she was a good fit with us. I work with my daughters and I wanted our website to reflect more than just our business, I wanted it to be about our values and our style as well,” said Kahan. “Melissa is all about that, about why we do what we do, what it means to us, and what we bring to our clients.”
After interviewing Stacy, Cara, and Lana Kahan, Costello interviewed the same clients who would participate in the photo shoot to discover what they found most valuable about their experience.
These are some of the most creative people I’ve ever met,” said Kahan. “Unbelievable storytelling, unparalleled skill with language. It’s amazing how they translated interviews into a clear vision that captures who we are.”
Once the ideas were laid out, the MC team organized a photoshoot. “When I think of professional photos, headshots always come to mind,” said Kahan. “It wasn’t until working with Melissa that I realized they could be something more.”
Instead of creating a contrived set up, Costello asked that Kahan and her daughters invite clients to their office and carry out the activities that occur every day while the photographer captured images showing the women as engaged professionals who enjoy their clients and their work rather than stationary mannequins.
“The end product was so much more than I ever could have imagined. I had heard great things about the company so on the one hand I wasn’t surprised, but on the other hand I hadn’t expected that it would so perfectly convey who we are. It’s what I would have done if I had that kind of creativity,” said Kahan. “The MC team helped us create a website that could only be our website. They figured us out better than we ever could have on our own. And the pictures are outstanding. Anyone who looks at them gets to feel like they’re already sitting in the office with us.”